. Editorial
The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with opportunities, and we must rise with the occasion. As our case is new, so we must think anew and act anew. These golden words aptly sum up the aspirations of the current batch, ready to take on the challenges of the professional world.

It was solely their efforts which started from a vague idea and culminated into a focused team effort to assemble new ideas and come up with the result ---"B'Cognizance" the official publication of the Indian Institute of Information Technology, Allahabad, The B'Cognizance team's belief -"An invasion of armies can be resisted, but not an idea whose time has come." led to the establishment of a platform through which students can address issues related to IT and Management. The inspiration for such an activity lies in the zeal to create a magazine that cements together disjoint efforts of various people into a coherent mass movement giving rise to evolution.

This issue of B'Cognizance brings in articles of various flavors varying from Computer Forensics to critical aspects of Micro Finance. Dr Madhvendra Mishra, Faculty, IIIT-A focuses on Internal Marketing Services Industry. Mr. Sharique M. Rizvi along with Dr. Madhvendra Misra, highlights the key issues of Computer Forensics. Whereas Mr Arup Maity, President CEO BlastAsia, Inc., Philippines talks about RIA Cooking SOA, Emerging face of Internet Technology. 'FDI' is the buzzword today and Mr Anurag Mathur, Sr Lecturer, Rai Business School, Delhi throws light upon FDI in retail. The criticalities of Software Reengineering Process are dealt by Mr. Vishal Khare, Consultant - Polaris Software Pvt.Ltd, Singapore.

The popularity of a publication can best be gauged by the participation of its readers and this issue surely stands out for itself. Some of the articles that have come from the best B' schools of India are : Labour reform in India -- Anurag Sinha, Jamnalal Bajaj Institute of Management & Studies, Microfinance -- Divya Ganesan, Indian Institute of Management,Bangalore, Corporate Entrepreneurship -- Indian Institute of Management, Kozhikode, The Power of Brands -- Dr.Hemant C Trivedi and Vivek Khandelwal, Mudra Institute of Communications Ahmedabad(MICA), Oil PSU in Deep Trouble -- Ankit Sigtia and Vineet Jain, IIT Kanpur , 'e-Governance-Reaching out to the 'real' India' -- K. Vikas Iyer, SJMSOM, IIT- Mumbai.

The Technova section consists of articles on wide ranging topics like F4W 4GEN & Tactica Technology: A new dimension to Displays; Computer Forensics: New Vistas in Evidence Technology and Grid Computing.

Inspite of such an over-whelming response we believe that to reach the acme one must keep introspecting and evolving. We believe we are the generation who is embracing the advances in technology. We have the ability to bridge the gaps in our global village through unity, tolerance and understanding. We follow the motto "WE WILL LEAD THE INNOVATION NATION". In the words of Henry David Thoreau: 'The world is but a canvas to the imagination.' We tend to provide the best of the minds with a canvas to express themselves. And thus on behalf of my team I welcome you all to be a part of this revolution………

Until next time wish you a thought provoking read.

Best Wishes !!
The Editorial Team.