The dogmas of the quiet past are inadequate to the stormy
present. The occasion is piled high with opportunities, and we must
rise with the occasion. As our case is new, so we must think anew
and act anew. These golden words aptly sum up the aspirations of the
current batch, ready to take on the challenges of the professional
It was solely their efforts which started from
a vague idea and culminated into a focused team effort to assemble
new ideas and come up with the result ---"B'Cognizance" the official
publication of the Indian Institute of Information Technology,
Allahabad, The B'Cognizance team's belief -"An invasion of armies
can be resisted, but not an idea whose time has come." led to the
establishment of a platform through which students can address
issues related to IT and Management. The inspiration for such an
activity lies in the zeal to create a magazine that cements together
disjoint efforts of various people into a coherent mass movement
giving rise to evolution.
This issue of B'Cognizance brings in articles
of various flavors varying from Computer Forensics to critical
aspects of Micro Finance. Dr Madhvendra Mishra, Faculty, IIIT-A
focuses on Internal Marketing Services Industry. Mr. Sharique M.
Rizvi along with Dr. Madhvendra Misra, highlights the key issues of
Computer Forensics. Whereas Mr Arup Maity, President CEO BlastAsia,
Inc., Philippines talks about RIA Cooking SOA, Emerging face of
Internet Technology. 'FDI' is the buzzword today and Mr Anurag
Mathur, Sr Lecturer, Rai Business School, Delhi throws light upon
FDI in retail. The criticalities of Software Reengineering Process
are dealt by Mr. Vishal Khare, Consultant - Polaris Software
The popularity of a publication can best
be gauged by the participation of its readers and this issue surely
stands out for itself. Some of the articles that have come from the
best B' schools of India are : Labour reform in India -- Anurag
Sinha, Jamnalal Bajaj Institute of Management & Studies,
Microfinance -- Divya Ganesan, Indian Institute of
Management,Bangalore, Corporate Entrepreneurship -- Indian Institute
of Management, Kozhikode, The Power of Brands -- Dr.Hemant C Trivedi
and Vivek Khandelwal, Mudra Institute of Communications
Ahmedabad(MICA), Oil PSU in Deep Trouble -- Ankit Sigtia and Vineet
Jain, IIT Kanpur , 'e-Governance-Reaching out to the 'real' India'
-- K. Vikas Iyer, SJMSOM, IIT- Mumbai.
The Technova section consists of articles on
wide ranging topics like F4W 4GEN & Tactica Technology: A new
dimension to Displays; Computer Forensics: New Vistas in Evidence
Technology and Grid Computing.
Inspite of such an over-whelming response we
believe that to reach the acme one must keep introspecting and
evolving. We believe we are the generation who is embracing the
advances in technology. We have the ability to bridge the gaps in
our global village through unity, tolerance and understanding. We
follow the motto "WE WILL LEAD THE INNOVATION NATION". In the words
of Henry David Thoreau: 'The world is but a canvas to the
imagination.' We tend to provide the best of the minds with a canvas
to express themselves. And thus on behalf of my team I welcome you
all to be a part of this revolution………
Until next time wish
you a thought provoking read.
Best Wishes !!
The Editorial Team.