Topic of discussion in this issue:
Should companies outsource their Marketing?
Few companies own all the marketing expertise they need, especially of the left-brain, analytic variety. Most companies already outsource a portion of their marketing function—advertising. But what about direct-mail management, lead management, or customer analytics? Increasingly, expertise in these and other marketing areas lies outside your own walls. And that is why more and more companies are turning to marketing partners. While company marketing departments have plenty of talented right-brain, creative types, they may lack the left-brain analytics needed to better understand their customers in today's information-rich environment. So what's your say on this issue…?
Solution for the previous topic - "Should there
be reservation in the private sector?"
The present debate is the culmination of the ideas
of the anti- reservationists and their hostility towards
reservation. The upper middle class is becoming restless because of
the reservation issue. It feels that private industry is exclusively
its domain and others should not be allowed to enter this sphere. It
perhaps thinks that it has the exclusive rights for employment in
the Indian industry. It overlooks the fact that the private sector
is thriving today mainly because of the creation of infrastructure
by the government.
Those who oppose reservation in the private sector
do not realize the fact that the Indian industry at no point was
socially responsible. Though the SC/STs and the OBCs constitute the
major group in the country's population, their share in the
industrial ownership is negligible. The Indian industry needs to be
progressive and shoulder the responsibility of ensuring equitable
development of all sections including the depressed classes. They
should wake up to the call of the day and offer reservation to the
SC/STs voluntarily to fulfill the socio-economic obligations.
By doing so, the industry will become more humane
and professional. It will also become more competitive and
profitable. The social image of the industry will improve and its
acceptability will increase in society. The industry must prove that
it is open to all and everyone should share the responsibility of
uplifting the depressed brethren. It should change its perception
that by providing reservation to weaker sections, it would lose its
In a competitive private sector, merit will triumph
and not caste. Some incompetent persons may be tolerable in the
short run, but in the long run companies without good staff will go
Job reservation in industrial units of private
sector should not be done by the Government. This will have a far
reaching impact on the industry as it may completely destroy
meritocracy in the industrial units of private sector and bring
inefficiency. Moreover, the reservations could bring to the fore
`class issues', which can vitiate the working atmosphere in the
private sector. It has to be appreciated that there is no
discrimination against the backward and SC/ST communities as a
number of people from such communities are succeeding in private
sector jobs due to sheer hard work and competence.
What is more worrying is its impact on the
efficiency and productivity of a unit in an internationally
competitive environment in which the industry is striving to become
globally competitive. The industry feels that any action on such a
move will be a retrograde step as it may adversely affect the
capability of the domestic industrial units.