A Display of Creativity beyond the Walls of IIITA

A team of four titled "Saptrang" ventured into a whole new territory of Ad Film Making and signaled the entry of IIITA into this domain by getting second position in a national level Business Fest "GNOSIS'11" held at Chandragupt Institute of Management, Patna on 20 October, 2011.

The National Business fest was an endeavor to bring the innovative minds across the country to a common platform to present the creative aspect of their managerial and marketing skills on Rural India through wide spectrum of activities like Business Plan, Ad Making, Business Quiz and Case Analysis Competition. There were teams from prestigious B Schools like IIM Bangalore, IIM Ranchi, IIFT Kolkata, XLRI Jamshedpur, XIMB Bhubaneswar, LBS Delhi etc. participating in the event.

The team "Saptrang" from IIIT A sent its entry into "AURORA"... The Ad Making Competition. The event was divided into three stages. Stage 1 was Print Ad submission for advertising Dish-washing Bar to rural masses, 5 teams were shortlisted after this stage and were invited to the campus on 20th October, 2011. In stage 2, all the shortlisted teams had to make a video Ad on a vocational training institute, which provides the basic computer training to rural women and kids and in the final stage, teams had to perform a skit to advertise a prop which was given to them on the spot.

More than 25 Teams have participated in the Ad making event and after clearing all the stages, team "Saptrang" won 2^nd prize of Rs 10,000 and certificates. The members of the team are Abhinav Saxena of MBA 2^nd year, Ajeet Pratap Singh of MBA 2^nd year, Ankur Luthra of MBA 2^nd year and Avanish Singh of MBA 2^nd year.

Abhinav Saxena

IIITA

MBA 2nd Year