IIITA's E-Magazine

Indian Institute of Information Technology - Allahabad


B’cognizance has come up with yet another issue which is filled with valued articles from eminent faculties and scholars. It continues its rhythm to serve as an information disseminator covering wide range of areas on Management and Information Technology.


To mention some of the articles contributed by distinguished faculties and scholars, this issue in its section Insight contains articles Institutions of Higher Education, IT and KM by Dr Asheesh Srivastava, Deputy Registrar IIIT-Allahabad; article on Capital Formation by Dr Gyanendra B. S. Johri, Lecturer, School of Management Sciences, Varanasi, India; article on Modern Mall Retailing by Prof. S. Goswami, Jaipuria Institute of Management, Noida; Building Brands- With the  help of New Promotional Media by Mrs. Pooja Rastogi, Assistant Professor Institute of Management Studies, Ghaziabad and Changing Nature and  Challenges of HRM by VIKAS MEHROTRA, Lecturer, Deptt. Of Business Studies, United Institute of Management Naini, Allahabad. Moreover Brainwave is having article The Sports Industry in India - The present and the way ahead by Soumya K Ghosh First Year Fellow Student (HRM), Indian Institute of Management, Lucknow. And The big debate - To report software flaws or not is in Volteface by Sudipti Gupta, MISM, Carnegie Mellon University, Pittsburgh, US.


Sections Technova, E-Secure and Think IT contain articles on Information Technology, Information Security and Technological gadgets. An interesting case titled Pricing for (No) profit is being discussed in Casecading. Last but not the least, in Vibes, Vikalp Sharma PGDIM, NITIE Mumbai writes about the quantum impact of the global economic downturn towards India. In addition other interesting articles are also put in this issue. B’Accumen puts our readers to a set of challenging questions. Campusbuzz highlights the jubilant and enthusiastic happenings in the campus. And Limelight gives a brief of the Satyam fiasco and Barrack Obama swearing in as the 44th president of US. This collectively makes the issue complete.


I on behalf of the entire team thank the valuable contributions from the eminent faculties and scholars. I hope our readers will surely gain insights from your valuable contributions.


Hope all our readers will enjoy reading this issue.








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Volume - 4 Issue - 20 Jan-Mar'09