Objective of Business

What is the final objective of Business-Profit earning or CSR? The final objective of a business has always been profit. The very informal definition of business demands profit which answers all mechanical and basic demands of the organization and of the society. Be it under the veil of CSR or for publicity, the ultimate motive

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Indian Brands are Coming of Age

A recent survey conducted by Ipsos shows that India is the 4th most economically confident country in the world. India also tops the list of the countries whose citizens are the most optimistic about economic growth in the next six months. Across the country, there is new found euphoria, confidence and spending. Within this euphoria

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