Launched with the vision of serving as an information disseminator on internet, the inaugural issue of B’cognizance has been a great success. Aiming to reach a wider range of readers comprising of faculty, students and corporate world, the first edition got a positive response from all cadres. Valuable inputs, feedbacks and critics have helped our team to redefine the structure and improve the overall outlook of the e-magazine. In addition to the business perspective, with this edition we are introducing a technical section for the tech savvies to be in touch with the latest updates in Information Technology.

 This issue of B’Cognizance brings in articles of various flavors varying from Information Technology, Management to critical aspects of business and marketing. Emphasis has been laid upon issues of Software Patents, Sensor Networks and Consumer Behavior. Open source software is the buzz word today and an article on it covers the ethical and lawful aspects of OSS and its future opportunities. Another article on Buzz marketing elaborates the topic and states a viewpoint on its viability and feasibility in the market.  

 Article on global marketing emphasizes that for a brand to be successful globally, it has to click across all generations and global markets.  Business Intelligence is the process of transforming the raw data companies collect from their various operations into usable information and an article on this issue describes a typical business intelligence cycle and its various stages. Besides all this issues, the magazine has in store  a mixed bag of thought provoking articles.

Learning is a never ending process and we at IIIT-Allahabad strive to learn constantly. We will be looking forward for the valuable suggestions and feedback to make our e-magazine better. B’Cognizance is your voice, your intellect, your expression, your feelings...the list seems endless. It is the bottom line... the essence of your thought. The best part is, it’s yours! So make the most of it. Shake that scholar in you, out of the long slumber it has  been in. Welcome the vigor; welcome the revolution!!!

Editorial Team

B-Cognizance