Reader's Choice

It is the endeavour of Bcognizance to serve as an information disseminator on internet and to reach out to a wide range of readers comprising of faculties, research scholars, students and corporate professionals. It is indeed a great pleasure for us to present before you yet another issue of B'cognizance. As usual, we have tried to cater knowledge related to various issues in the areas of IT and Management.

This issue of Bcognizance brings in articles flavours varying from Information Technology, Management, Economics, Ethics, to critical aspects of flourishing growth of India. These articles also throw light on" Gone are the days when India was on the back foot. Prima facie, now it is India which will be the key of the global economy." The articles range in various management aspects like Leadership, Relationship management, Finance, Sensex, Outsourcing and Benchmarking. This issue of the magazine also depicts that India has taken a giant leap in the global scene which are touched upon by its emerging retail sector and sensex, evolution of Nano and a race for being a giant with China. Also certain interesting articles on Information Technology like Data warehouse vs Data mart, Wimax, Biometrics and Cyber stalking are also highlighted in this issue.

Moreover, this issue has articles presented by the eminent faculties and research scholars. To mention a few it has in Insight 'Corporate Social Responsibility- Myth or Reality' by Dr. Anurika Vaish, Divisional Head MBA (IT) & MSCLIS, IIIT-Allahabad and Dr. Shveta Singh, Faculty IIIT-Allahabad and 'Conversion of equity shares to sponsored ADRs: An advantages of Market premium to Shareholders' by Rakesh Kumar Srivastava, Asst. Prof. (Finance), United Institute of Management, Allahabad. This interesting article has been divided into two parts, a part of which will be continued in the next issue. Technova highlights 'Data Warehouse versus Data Mart: The great debate' by Abhay Bansal, Professor & Chairperson MCA Institute of Technology & Science(ITS), Ghaziabad and Dr. B.K. Sharma Sr. Scientific Officer & Head, Software Development Center, Northern India Textile Research Association (Ministry of Textile, Govt. of India), Ghaziabad. Also we have in Brainwave 'Relationship Marketing: A paradigm shift' by Vaibhav Srivastava, Research scholar, School of Management Studies, MNNIT Allahabad. And in Perspective we have 'NANO; The Indian-Ness At Force' by Pratika Mishra, Research fellow, IIIT Allahabad. These articles will surely give a valuable reading for our readers.

Hope you will enjoy reading this issue, as we had putting it together..

From the Editors