Indian e-commerce industry has hit 16 billion dollar mark and will reach 76 billion dollars by 2021. But in order to do so, the changes which this rapidly growing industry is facing is tremendous. Market integration, websites purchasing e-trailers, courier services etc. However, as business model changes have become more frequent and delivery more complex, increasing innovation in promotion, pricing, sale, and even distribution channels will be seen going forward.

Though the main question still remains unresolved that when these biggies will start making profits, in recent interviews Flipkart says that it will start making profit in two years whereas Snapdeal will take atleast 3 years in order to do so.

The main concerns are still the same serving the customers in the best possible manner, the advent of customers experiences, comparing prices, giving discounts while raising the prices of the articles.

Digital commerce is changing the dimensions of business models and also the traditional ways of doing the business like TATA is also now entering into such ventures. Digital commerce will open a new wave of innovation in sectors, where provision of information, transparency, choice and access would help revolutionize the way this sector has worked.

The e-commerce is now entering into health-care systems also though it is facing severe challenges and opposition also, as maximum medicine retailers are in opposition, but in future it might be having a bright future.

Though the industry is doing fine, but it should be keeping an eye on horizon as Indian market is always unpredictable.

Himadri Shah
IMP2014001

adminBiz-Wiz
Indian e-commerce industry has hit 16 billion dollar mark and will reach 76 billion dollars by 2021. But in order to do so, the changes which this rapidly growing industry is facing is tremendous. Market integration, websites purchasing e-trailers, courier services etc. However, as business model changes have become...