Redefining Customer Experience
After sales service is the integral part of any buying decisions in current scenario. No product is said to be completed unless and until they provide a timely and a unique customer experience in their own way. But with the much more emphasis on the same has led down the quality they provide. The IVRS interactive voice response system leads to frustration as well as waste of time and even customer care executives put you on hold for a great deal of time.
Banking industry realized this at a very early stage and hence they use cognitive learning and even the guidance of an expertise leader in the industry. They use the same channel to flow the information of new products and even reaching out to new customer through the same. The dissatisfaction level of customer case in banking industry as compared to others is very low.
IBM’s cognitive solutions are working on the same to provide a cognitive solution. They are trying to improve interactions, mitigating risk factor and even providing an investment opportunity in the same field.
Kiosk are the new Indian based schemes/apps/shops where customer gets his new experience without the delay and has a feeling of privileged. The need is to get into the customer’s mindshare.
Department of management studies